RSPCA: Rescue Me

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The Brief

Promote the RSPCA’s Reigning Cats & Dogs spring campaign around a puppy adoption day and a cat lm festival. 

The Campaign

We focused our efforts on Inner West areas of Sydney that were local to the campaign events. The campaign featured the distribution of 10,000 coffee cups to 100 cafes throughout Sydney and a Street Team Campaign were we had staff targeting weekend market days across Sydney by handing out flyers, stickers and magnets while wearing T-shirts featuring the campaign artwork to create a buzz in the weeks leading up to the event.

To compliment these promotional ideas we had a mobile billboard traveling through the city Monday to Friday and parked outside the markets in Glebe, Newtown and Rozelle on the weekend. The campaign was topped off with a run of 500 pole posters, 200 A2s and 100 large format posters distributed throughout the city.