Sony Music: David Gilmore

The Brief

David Gilmour’s (Pink Floyd) 2015 solo album, Rattle That Lock required a unique and powereful way to launch to the world.

The Campaign

Street Ninja was approached by Sony Music Australia to put together a campaign to promote the release of David Gilmour’s (Pink Floyd) 2015 solo album, Rattle That Lock, as well as production and distribution of over 1000 large format posters and 700 A2 size posters across Australia we produced and distributed 75,000 coffee cups featuring the albums artwork to over 200 cafes over Melbourne and Sydney.

Production and distribution of over 1,000 large format posters and 700 A2 size posters across Australia we produced and distributed 75,000 coffee cups featuring the albums artwork to over 200 cafes over Melbourne and Sydney