Live Nation / Big Ass Tour

The Brief

Live Nation challenged St Ninja to organise an on the ground, peer-to-peer promotional campaign for a joint headline tour for A Day to Remember and Amity Affliction.

The Campaign

They wanted to target these bands specific demographic in different states of Australia, we fulfilled this task by having 16 staff target the 5 Parkway Drive Shows in capital cities (Syd, Melb, Bris, Adelaide, Perth) around the country and hand out 10, 000 fridge magnets to concert goers as they were leaving the venue to get them excited about the upcoming tour. As well as printing 20 000 magnets for this promotion we produced a limited run of tour shirts for the staff to wear whilst promoting the upcoming tour. Both of these items created great awareness for the tour and we found the campaign had really positive traction with the target audience showing excitement over the tour magnets and upcoming tour.